SaaS products aren’t just about making the running of your business easier; they can also be used to aid the progress of your sales team. With the variety of SaaS products available to you, which are best at converting leads to sales? Here we take a look at three of the best:
1. MailChimp
MailChimp is one of the most versatile and well-used email marketing software programs available. This software offers users the chance to design, send and monitor email marketing campaigns.
Details given in monitoring results include who has opened and reacted to your emails and how many times. If you notice that someone has clicked-through several times on an email, assign a member of your sales team to follow through with a personalised call.
MailChimp can also be integrated with many other software programs including WordPress, Joomla, social media sites and Tubular. These integrations include subscribing customers to specific lists, or segmentation, so you can better sell to your prospects.
While there is a free package on MailChimp – it can be beneficial to pay for their premium package that allows you to set up auto-schedule systems, conduct A/B testing and send more emails to prospects.
2. Hootsuite
Though not usually associated with being an efficient package for lead nurturing, HootSuite can be your best tool if used correctly. The social media management software can give you a wealth of information that provides up-to-date awareness of interaction, and helps to formulate plans for future lead nurturing.
By using Hootsuite, you can see who is interacting with your content and then send specific messages to them, or interact with them in other ways to encourage them to move further down the sales funnel.
For example, consider your Twitter account. If you notice that a specific handle is frequently retweeting you or sharing your content in another way – you can send them a direct message offering them a place on your mailing list or another special offer.
Hootsuite is so powerful because it is more user-friendly than directly monitoring and managing your social media campaigns on the platforms.
Another advantage of Hootsuite is that you can have multiple users publish content on a single profile. This content can be set so anyone can publish without restriction or so that there is an overall manager to ‘authorise’ content.
3. Autopilot
One of the best SaaS products on the market if you are looking to automate the majority of your marketing processes. Autopilot allows you to engage members of your community with personalised emails, in-app messages, SMS messages and postcards.
You can design your marketing process in a simple click-and-drag fashion that makes it simple for you to manage and create highly-engaging campaigns.
The main advantage of this software is that the program can determine when to send the next piece of marketing. The next step could be sent based on the user’s behaviour or from a certain time after their last interaction. Such control over your marketing is vital for success.
Another advantage of this software is that you can easily integrate it with a number of platforms. Possible integrations include your website and CRM software programs like Tubular. Thus your lead nurturing processes can be easily managed within just a couple of clicks.
Conclusion
SaaS software can be an important part of your plans for business growth. It can demonstrate who is engaging with your business and what steps might be necessary to convert them. With so many SaaS products for you to choose from, deciding which is best for your business can be challenging. In the list above we’ve identified three SaaS programs that could be highly valuable to your business.
Do you use any SaaS software in your business? Do you have any recommendations?
Let us know in the comments below.
